Use your home page as an opportunity to tell your customers all about your business and what makes it unique.
Plus, adding geographical keywords, such as city and state, and industry keywords, like the brands you carry, will boost your SEO and help Google, Yahoo and Bing rank you higher in a search.
If your business has a catch-phrase or slogan, this is a wonderful opportunity to broadcast it. Use this page as your calling card to the world and an opportunity to tell the reader specifically why s/he should shop from you!
This store has dramatically changed T.S.'s attitude toward school, reading and writing. He really enjoys reading now and his teachers have noticed a major difference. This store is great! - T.S.
I'd recommend new clients to just trust the process... because it works! - A.M.